Our companies
Built and managed by SERVING.
Six ventures across technology, entertainment, consumer products, lifestyle, hospitality, and wellness.

Consumer Technology
BoxOwl
A platform that helps households catalog, label, and find what they own - turning storage into a searchable system.
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Enterprise Technology
trckIQ
Asset intelligence for teams that need to know what they own, where it is, and who is responsible for it.
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Media & Entertainment
Creatures
Original children's and nature programming built around curiosity, wonder, and the natural world.
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Apparel & Lifestyle
CREATED Brand
An apparel and lifestyle label built on a simple idea: everything and everyone was created with purpose.
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Beverage & Consumer Products
LIONBev
Beverage and consumer product development from formulation and packaging through go-to-market.
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Hospitality & Wellness
Blue Morpho Wellness Resort
Nature, rest, renewal, healthy living, and meaningful experience - designed into a place.
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